ON Semiconductor Cookies and Tracking Technologies Policy
1. Cookies and Other Tracking Technologies, and How We Use Them
In particular, our Site uses the following categories of Cookies:
Some of these companies may combine information they collect from our Site with other information they have independently collected relating to your web browser's activities across their network of websites. These companies collect and use this information under their own privacy policies.
These companies, their privacy policies and the opt-outs they offer can be found in the table below in Section 4:
You may also opt-out of additional third-party advertising networks by going to the Network Advertising Initiative's Website at https://www.networkadvertising.org/managing/opt_out.asp and following the directions there.
We are not responsible for the effectiveness of any such opt-out options. California residents may be entitled to know the effects of opt-out options under California Business & Professions Code Section 22575(b)(7). The effect of an opt-out, if successful, will be to stop targeted advertising, but it will still allow the collection of usage data for certain purposes (e.g., research, analytics and internal Site operation purposes).
3. Your Cookie Choices and How to Opt-Out
Most browsers are initially set up to accept HTTP cookies. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, and how to disable existing cookies. For more information about HTTP cookies and how to disable them, you can consult the information at www.allaboutcookies.org/manage-cookies/.
Please note, you will need to opt out again if you visit one of our Services from a different device or browser if you clear your cookies. Controlling the HTML5 local storage on your browser depends on which browser you use. For more information regarding your specific browser, please consult the browser’s website (often in the Help section).
Without HTTP cookies and HTML5 and Flash local storage, you may not be able to take full advantage of all our Site features and some parts of the Site may not function properly.
Please note that rejecting Cookies does not mean that you will no longer see ads when you visit our Site.
Non-California Residents: ON will seek to honor opt-out requests made by non-California residents to the extent required by applicable law.
4. Cookies and Tracking Technologies Used on ON Semiconductor’s Site
The following table sets out details of the individual cookies we use and the purposes for which we use them:
We provide the chart below as a courtesy, but we are not obligated to maintain or update it. We are not responsible for third-party sites and their privacy practices as it relates to opt-outs from tracking activities. The following third-parties that collect information from you on our Site have given us notice that you may obtain information on their policies and practices, and in some instances opt-out of certain of their activities, as follows:
- Cookies - A cookie (sometimes referred to as local storage object or LSO) is a data file
placed on a device. Cookies can be created through a variety of web-related protocols and
technologies, such as HTTP (sometimes referred to as “browser cookies”), HTML5, or Adobe Flash. For
more information on third party cookies that we use for analytics, please review the table in
Section 3 of this Cookies and Tracking Technologies Policy.
- Web Beacons - Small graphic images or other web programming code called web beacons (also
known as “1×1 GIFs” or “clear GIFs”) may be included in our online service’s pages and messages. Web
beacons may be invisible to you, but any electronic image or other web programming code inserted
into a page or e-mail can act as a web beacon.
Clear gifs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to HTTP cookies, which are stored on a user's computer hard drive, clear gifs are embedded invisibly on web pages and are about the size of the period at the end of this sentence.
- Deterministic Finger-printing technologies - If a user can be positively identified across
multiple devices, for instance, because the user has logged into a platform such as Google,
Facebook, Yahoo or Twitter, it can be “determined” who the user is for purposes of improving
- Probabilistic Finger-printing - Probabilistic tracking depends upon collecting non-personal
data regarding device attributes like operating system, device make and model, IP addresses, ad
requests and location data, and making statistical inferences to link multiple devices to a single
user. Note that this is accomplished through proprietary algorithms owned by the companies
performing probabilistic finger-printing. Note also that in the EU IP Addresses are personal
- Device Graph - Device graphs can be created by combining non-personal data regarding use of
smartphones and other devices with personal log-in information to track interactions with content
across multiple devices.
- Unique Identifier Header (UIDH) - Unique Identifier Header (UIDH) is the address information
that accompanies Internet (http) requests transmitted over an ISP’s wireless network. For example,
when a customer types on his or her phone the web address of a retailer that request travels over
the network and is delivered to the retailer's website. The information included in that request
includes things like the device type and screen size so that the retailer site knows how to best
display the site on the phone. The UIDH is included in this information, and can be used as an
anonymous way for advertisers to be able to determine that the user is part of a group that a third
party advertiser is attempting to reach. It is important to note that the UIDH is a temporary,
anonymous identifier included with unencrypted web traffic. We change the UIDH on a regular basis to
protect the privacy of our customers. We do not use the UIDH to collect web browsing information and
it does not broadcast individuals' web browsing activity out to advertisers or others.
- Embedded Script - An embedded script is programming code that is designed to collect
information about your interactions with the online service, such as the links you click on. The
code is temporarily downloaded onto your device from our web server or a third-party service
provider, is active only while you are connected to the online service, and is deactivated or
- ETag, or entity tag - A feature of the cache in browsers, an ETag is an opaque identifier
assigned by a web server to a specific version of a resource found at a URL. If the resource content
at that URL ever changes, a new and different ETag is assigned. Used in this manner ETags are a form
of device identifier. ETag tracking may generate unique tracking values even where the consumer
blocks HTTP, Flash, and/or HTML5 cookies.
- Unique Device Tokens - For each user that accepts push notifications in mobile apps, the app
developer is provided with a unique device token (think of it as an address) from the app platform
(e.g., Apple and Google).
- Unique Device ID - The unique series of numbers and letters assigned to your device
7. Contact Us
For any queries in relation to this Cookies and Tracking Technologies Policy, please contact us at firstname.lastname@example.org, call us at 1-800-905-4574 or contact the Chief Privacy Officer at 5005 East McDowell Road, Phoenix, AZ 85008.
For inquiries from outside of the U.S. please contact us at email@example.com or Chief Privacy Officer.